June 26, 2009
The Breast Cancer Research Foundation® and Mood-lites 'Brighten Our World' for Breast Cancer
Mood-factory announces a new partnership with The Breast Cancer Research Foundation (BCRF) to promote Brighten Our World Pink with Mood-lites this October 26th for Breast Cancer. This campaign provides an innovative and unique way to raise money and awareness for Breast Cancer through nonprofits, government agencies, corporations and communities while Mood-lites is donating 10% of their overall Sassy sales to The Breast Cancer Research Foundation. Organizations call 1-866-353-MOOD (6663) or visit www.brightenourworld.com to purchase Mood-lites directly, and then resell them for a profit with those proceeds going to their own charity.
Mrs. Connie Raisbeck, RN and Well Woman Director at the Stephenson County Health Department along with her staff have had great success with the project these past two years. Connie Raisbeck shares "It was new, different, and stood out as a unique way to reach people about breast cancer, not to mention our town was beautiful. Mood-factory's program helped us raise money for our center, as through the program we were able to give 18 free mammograms to woman that otherwise would not have been able to get them due to financial constraints. This is major in our small town and we could not have done it without our partnership with Mood-factory.
This year the Mood-factory is donating $0.50 for each Sassy Mood-lite sold in their online shop and $0.20 sold through wholesalers or retailers to The Breast Cancer Research Foundation. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.
Robbie Franklin, Director of Marketing at BCRF, states: "The Breast Cancer Research Foundation is excited about the Mood-Lites, Brighten Our World Pink campaign. It is a wonderful opportunity to spread awareness about breast cancer. We hope everyone will 'light up pink' on October 26th."
In order to participate, organizations are encouraged to order now to ensure quantities are available by e-mailing info@brightenourworld.com or calling 1.866.353.MOOD (6663). Individuals can order online at www.brightenourworld.com. Mood-lites are manufactured by Innovative Analysis, Inc. (dba Mood-factory), headquartered in Ann Arbor, Michigan.
For all press inquiries, please contact Candice Smolek at 866-353-6663 or press@brightenourworld.com.